Why didn’t I insure my bike?

wHAT iF

When I was in the Navy, I was based at Garden Island in Western Australia on and off for 5 years.

In that time I was relatively fit and I represented the Navy in a number of sports.

I would pedal to work (20Km each way) at least 4 days a week.

On a good day 40 minutes from the front door to the office.

90 minutes on the way home because you had to stop at the pub to get the goss

If you know the island you know that there is one problem.

No matter what direction you were going morning, afternoon or even if you had the luxury of knocking off early, you ran into the wind

On the causeway, the easterly and the sea breeze were always in your face.

Both of them could get up to 40Km per hour.

The only consolation was the flatness around the area.

One day my bike was stolen.

Taken out of the backyard.

It wasn’t until it was gone did I realize what it was doing in my life, apart from keeping me fit.

I didn’t have to drive so the wife could have the car to ferry the kids and do all of the other stuff she needed to do.

I didn’t have to drive so there was always extra money in the budget for everything we needed.

I could no longer come and go as I pleased, I now had to fit in with everyone else.

I could no longer go to the pub on the way home.

In fact, apart from the initial cost, the bike had cost me nothing.

This is what is happening in the digital world.

We do not know or understand the heavy lifting that our digital devices and services are doing for us.

That is until they are gone.

When they are gone, we realize that the business, organisation, association or ourselves have taken them for granted.

They were doing everything.

So an accidental loss, a cyber event or an insider will cause havoc unless you have stood back and thought:

What If?

What if we turn it all off?

Now what!

That “what if” makes you proactive.

It builds in resilience.

It is the first step to increased revenue, improved capability and scalability.

Have you looked at the business and thought WHAT IF????

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